Joseph Blasioli

Executive Producer | Director | Documentary Filmmaker

Joseph Blasioli is an award-winning documentary filmmaker, television director, writer, and producer with more than three decades of experience creating premium non-fiction and reality-based programming for Canadian and international broadcasters. He is the Executive Producer and Head of Creative at Firvalley Productions.

Joseph began his career in the 1980s as an assistant editor on The Last Frontier, a landmark Canadian documentary series, before establishing himself as a freelance editor, writer, and director across a wide range of documentary and television projects. In 1992, he produced and directed his first feature-length documentary, Blast ’Em, a theatrically released and internationally acclaimed examination of celebrity culture through the lens of a New York paparazzo. His second feature documentary, The Last Round: Chuvalo vs. Ali, was also released theatrically and received a Genie Award nomination.

His television credits span documentary, lifestyle, and reality programming, including Popstars, Life and Times, Women on Top, Design Interns, At the Table With…, The New Ice Age: A Year in the Life of the NHL, and Canada’s Handyman Challenge. His work has earned multiple Gemini and Canadian Screen Award nominations.

In 2005, Joseph co-founded Firvalley Productions to focus on the growing demand for high-quality, story-driven non-fiction programming. As Executive Producer, he leads creative development across the company’s slate, working hands-on from concept and pitch through production, post-production, and delivery. Known for his instinct-driven approach to storytelling, Joseph remains closely involved in the writing, directing, and shaping of Firvalley’s most important projects.

Feature-Length Documentaries

• Blast ’Em (1992) — Writer / Director / Producer

  Theatrically released documentary examining celebrity culture through the lens of a New York paparazzo; internationally screened.

• The Last Round: Chuvalo vs. Ali (2003) — Director / Producer

  Feature documentary chronicling the iconic bout between George Chuvalo and Muhammad Ali; Genie Award nominee.

Television & Documentary Series

• Popstars — Director / Writer

  Groundbreaking reality series; at the time, the highest-rated reality program in Canadian television history.

• Canada’s Handyman Challenge — Executive Producer / Director

• Design Interns — Producer / Director

• Women on Top — Producer / Writer

• At the Table With… — Producer / Director

• The New Ice Age: A Year in the Life of the NHL — Producer

• Life and Times — Director

• Hooked Up — Director

Industry & Institutional Work

• Films and programs broadcast on HGTV, Food Network, Slice, LOGO TV, ION Television, and other international networks.

• Work featured and distributed by the National Film Board of Canada.

• Films screened at major international festivals, including the Toronto Film Festival.

Awards & Recognition

• Genie Award nomination (Canada’s equivalent to the Academy Awards)

• Multiple Gemini Award nominations and wins

• Multiple Canadian Screen Award nominations

Professional Background

• More than 35 years in film and television.

• Began career as assistant editor on the CTV documentary series The Last Frontier.

• Co-founder of Firvalley Productions Inc. (2005), focusing on documentary, factual, and reality-based television for international broadcasters.

Joseph Blasioli is a Toronto-born documentary filmmaker, director, and executive producer working primarily in non-fiction and reality-based television.